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“双11”折射巨大消费潜力
时间:2019-11-12 11:27:14    来源:经济日报    

  

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  JINNIAN“SHUANG11”DIANSHANGDACU,ZAICIQUDEYOUYIDECHENGJI,ZHANXIANLEXIAOFEIQIANLISHIFANGDEJUDAKONGJIAN,YEXIANSHIZHEXIAOFEISHENGJIDEQIANGDADONGLI。ZHIDEGUANZHUDESHI,ZHIBODAIHUOZAI“SHUANG11”QUANMIANBAOFA,CHENGWEIGEDADIANSHANGZHONGDIANYINGXIAOBANKUAI,XIACHENSHICHANGLIANGDIANPINXIAN,YECHENGWEIDIANSHANGYEWUZENGZHANGXINYUANQUAN——

  2684YIYUAN!11YUE12RILINGSHI,ZHEIGEJUDADESHUZICHUXIANZAIHANGZHOUALIBABAXIXIYUANQUTIANMAO“SHUANG11”MEITIZHONGXINDESHUJUDAPINGSHANG。

  “DUOSHOUDANG”MENDEXIAOFEINENGLI“NITIAN”LE!ZAIJINNIANDE“SHUANG11”DIANSHANGDACUZHONG,TIANMAOZHIHUALE1FEN36MIAO,CHENGJIAOEJIUTUPOBAIYIYUAN,11RILINGCHEN1SHI3FEN59MIAO,ZONGCHENGJIAOECHAOGUO1000YIYUAN,16SHI31FEN12MIAO,CHENGJIAOECHAOGUO2135YIYUAN,YICHAOGUO2018NIAN“SHUANG11”QUANTIANCHENGJIAOE。

福建快3  ZAIJINGDONG,“CHAOYUE”TONGYANGSHIGUANJIANCI。11RI14SHI37FEN,“JINGDONGQUANQIUHAOWUJIE”LEIJIXIADANJINETUPO1794YIYUAN,CHAOGUO2018NIANTONGQI。

福建快3  ZAISUNING,1FENZHONG,SUNINGJIADIANSHUMALEICHANPINXIAOSHOUPO10YIYUAN。JIEZHI11RI12SHI,SUNINGYIGOUXIANSHANGDINGDANZONGLIANGTONGBIZENGZHANG86%。

  “SHUANG11”DIANSHANGDACUZHANXIANCHULEXIAOFEIQIANLISHIFANGDEJUDAKONGJIAN,YEXIANSHIZHEXIAOFEISHENGJIDEQIANGDADONGLI。SUIZHEREN、HUO、CHANGGUANXIDEZHONGGOU,QIANGJINGDEXINXIAOFEILANGCHAOPUMIANERLAI。

  消费需求不可挡

福建快3  XINGONGJIMANZUXINXUQIU,“SHUANG11”XIAOFEIQIANLIQIANGYOULIDESHIFANG,ZHENGLAIZICHIXUCHUANGXINERDUOYUANHUADEGONGJI。ZAIGEDADIANSHANGPINGTAIJUDADEXIAOSHOUSHUZIBEIHOU,XIANGYINGXIAOFEISHENGJIDEXINQUSHIYEZHUJIAN“MEIMUQINGXI”。

福建快3  “MAIDEGENGHAO”——ZHONGGAODUANSHANGPINBEISHOUQINGLAI。ZAISUNING,DUIKAIMENBINGXIANG、XIHONGYITIJIDINGDANLIANGTONGBIZENGZHANG107.8%、61.3%,POBILIAOLIJICHANPINXIAOSHOUTONGBISHANGSHENG392%;ZAITIANMAO,ZHIHUALE10FENZHONG,DAISENXICHENQICHENGJIAOEJIUCHAOGUOQUNIANQUANTIAN,PINGGUOGUANFANGQIJIANDIANCHENGJIAOGENGSHIQUNIANQUANTIANDE7BEI;ZAIXIAOHONGSHU,KEDANJIACHAOGUO1000YUANDEHUAZHUANGPINPAIHAILANZHIMIHUODELE13WANPIANYONGHUFANKUI。“JINGDONGGAODUANLISHIKONGDIAOCHENGJIAOEZENGZHANGLE280%,ZHONGGAODUANYANZAOCHANPINCHENGJIAOEZHANBIGAODA56%。”JINGDONGDASHUJUYANJIUYUANSHOUXISHUJUGUANLIUHUIGAOSUJIZHE。

  “MAIDEGENGXIN”——ZHINENGHUACHENGWEIXINFENGCHAO。ZAITIANMAO,SAODIJIQIREN9XIAOSHIMAIDIAO40WANTAI;KAICHANG1XIAOSHI,5GSHOUJIZAISHOUJICHENGJIAOPAIXINGBANGQIANSHIMINGZHONGZHANJULIANGXI;RENGONGZHINENGDIANSHICHENGJIAOEZHANBICHAOGUO85%;1RIZHI10RI,ZHINENGMATONGCHENGJIAOEBIQUNIANZENGZHANG150%。

福建快3  SHENGXIANSHANGPINXIAOSHOUCHIXUZOUGAO。ZAITIANMAO,400WANGECHENGZI、350WANPIANNIUPAI、300WANPINGPUTAOJIU、150WANTOUHAICAN、50WANZHIBINGJILINGZAI“SHUANG11”KAISHIDETOUYIXIAOSHIJIUBEIYIQIANGERKONG。JINGDONGSHENGXIANFANGMIANDESHUJUZEXIANSHI,1RIZHI10RI,PINGTAILEIJIXIAOSHOUJIN4WANDUNSHENGXIANCHANPIN,GOUMAISHENGXIANCHANPINDEYONGHUJIAORICHANGZENGZHANGCHAO140%。TONGYANG,PINDUODUOBAIYIBUTIEXIANGMUFUZERENZONGHUIBIAOSHI,SHENGXIANSHIJINNIANPINDUODUOZHONGDIANBUTIEDEPINLEI。

  “XIAOFEIZHEDEGOUMAILIYIRANQIANGJING,XIAOFEISHENGJIRENGZAIJIXU,ZHEIZHENGMINGLEZHONGGUOXIAOFEISHICHANGDEQIANLI。”LIUHUISHUO。ZHONGNANCAIJINGZHENGFADAXUESHUZIJINGJIYANJIUYUANZHIXINGYUANZHANGPANHELINYERENWEI,“SHUANG11”DIANSHANGDACUTIXIANCHUDEXIAOFEIXINQUSHI,ZHENGMINGLEZHONGGUOXIAOFEISHICHANGSHENGJIJUYOUKECHIXUXING。

  直播下沉是亮点

  ZAIKUAJINGDIANSHANGPINGTAIKAOLADE“SHUANG11”ZHIBOJIANLI,AODALIYAZHUBODAWEI·GULASIYONGLIULIDEZHONGWENTAOTAOBUJUEDIJIANGLEHAOJIGEXIAOSHI,TAGAOSUJIZHE:“ZHONGGUODENIANQINGRENXIHUANZHIBO,WOXIANGBAAODALIYADECHANPINJIESHAOJITAMEN。”

福建快3  NIANQINGXIAOFEIZHEDUIZHIBOZHEIYIXINGSHIDEPIANHAO,ZHIJIEYINGXIANGDAOLEXIAOFEIHULIANWANGDEWANFA,YECONGYUANTOUSHANGXIYINZHEXINDEXIAOFEIZHEKEQUN。

福建快3  ZAIJINNIAN“SHUANG11”ZHIQIAN,SHEJIAODIANSHANGYUNJISHANGXIANLE“iSHANGZHIBO”“DAIYAN”PINDAO,JIANGDIANSHANGZHIBOSHIWEIXINDELIULIANGLAIYUAN。CHAOGUO50%DESHANGJIADOUTONGGUOZHIBOHUODELEXINZENGZHANG。SHICHANGYANJIUJIGOUDIANZISHANGWUYANJIUZHONGXINWANGLUOLINGSHOUBUZHURENMODAIQINGGAOSUJIZHE,YUJI“SHUANG11”QIJIANQUANWANGZHIBODAIHUONENGYINDAO500YIYUANZUOYOUJIAOYIE。

福建快3  XINWANFASHENZHIKAISHIYINGXIANGHAIWAIDIANSHANGPINGTAI。3GETAIGUODANANHAITONGYANGZAI“SHUANG11”KAIQILEZHIBO,TAMENZAIYONGTAIYUJIANGTAIGUOBENDISHANGPINJIESHAOJIDONGNANYADIANSHANGPINGTAILazadaSHANGDETAIGUOXIAOFEIZHE。LazadaTAIGUOZHIBOYEWUGAOJIFUZONGCAILIUFANGJUNSHUO:“LazadaZHIBOYEWUCONGQUNIAN11YUEQITUICHU,RUJINYIZAITAIGUO、YUENAN、FEILVBIN、MALAIXIYA、YINDUNIXIYA、XINJIAPO6GUOLUXUQIDONG,ZHONGGUODEXIAOFEIHULIANWANGZHENGTIXIANCHUQIANGDADEFUSHENENGLIANG。”

  LINGYIGELIANGDIANZESHIXIACHENSHICHANGXIAOFEIZHE。ZAIPINDUODUO,WULINGHONGGUANG、SHANGQIMINGJUE、BAOWO、GUANZHI、ZHANGANDENG5KUAN“GUOMINCHEXING”,“SHUANG11”QIAN7FENZHONGXIAOLIANGTUPO800TAI,16FENZHONGCHAOGUO1000TAI。TIANMAOJITAOBAOZONGCAIJIANGFANCHENG,JINNIANJIANGSHIHUODEZUIGUANGFANXIAOFEIZHECANYUDEYIJIE“SHUANG11”。JINGDONGFANGMIANYEBIAOSHI,CICI“SHUANG11”QIJIAN,JINGDONGQUANZHANXINYONGHUZHONGJINSICHENGLAIZIDUIBIAOPINDUODUODE“JINGXI”,ERZAI“JINGXI”YONGHUZHONG,YOUCHAOGUOQICHENGLAIZIXIACHENXINXINGSHICHANG。

  MANZUXIACHENSHICHANGYONGHUXUQIU,TONGYANGXUYAOXINWANFA。GAIZAOCHANYELIAN,TIGONGDINGZHIKUANSHANGPIN,CHENGWEIMANZUXIACHENSHICHANGXIAOFEIFENCENGXUQIUDEJUEQIAO。ZAIALIBABA,HAIER、BAIQUELING、GUJIAJIAJUDENGPINPAICHAOGUO60%DEDINGDANLAIZIXIACHENSHICHANG。JUHUASUANTUICHUDE1000GEPINPAIDINGZHIKUAN,WEIXIAOFEIZHEDAILAIXINGJIABIZUIGAODEXINGONGJI。“ZAIJINGDONG,GONGCHANGZHIGONGXIADANLIANGHUANBI9YUERIJUNZENGZHANG394%,CHANYEDAIDONGHEXINCHANGSHANGDINGDANLIANGTISHENG1404BEI。”JINGXISHIYEBUGUANGGAOYUSHICHANGBUZONGJINGLIZHANGJINGBIAOSHI。

  支撑体系迎大考

  “SHUANG11”DIANSHANGDACU,SHIDUIXIAOFEIHULIANWANGBAOKUOWULIU、ZHIFUNAIZHIGONGYINGLIAN、SHENGCHANZHIZAO、KEHUFUWUDENGYIXILIEJICHUSHESHIYINIANYIDUDEDAKAO,MEIYINIANDEFENGZHICHENGWEIXIAYINIANDECHANGTAI,XINJISHUBUJINCHENGWEISHUZIJINGJITUICHENCHUXINDE“TURANG”,YECHENGWEISHIFANGNEIXUQIANLIDEZHIDIAN。

福建快3  WULIUSHIQIZHONGZUIXIANMINGDEXIEZHAO。“11NIANQIANDIYIJIE‘SHUANG11’,YIGONGCHANSHENGLE2000WANGEBAOGUO,ERJINNIANJIEZHI11RIXIAWU4SHI33FEN,TIANMAO‘SHUANG11’WULIUDINGDANLIANGYIJINGTUPOLE10YI。”CAINIAOWANGLUOZONGCAIWANLINBIAOSHI,YINGDUIWULIU“DAKAO”,DUIZIYUANZAOYIGUOSHI,XIANZAIDEHEXINSHIRUHELIYONGSHUZIHUARANGZHENGGEWULIUWANGLUOJINYIBUCHUANGXINHESHENGJI。

福建快3  ANZHAOGUOJIAYOUZHENGJUDEYUJI,JINNIANCONG11YUE11RICHIXUZHI18RI,QUANXINGYECHULIDEBAOGUOLIANGJIANGDADAOCHUANGJILUDE28YIJIAN。28YIJIANBAOGUORUHESHUNLIDAODAXIAOFEIZHESHOUZHONG,ZHINENGHUAJISHUCHENGWEIGUANJIAN。

  ZAIYUNJIHUAZHONGZHINENGCANG,80YUTAIZHINENGHUACANGCHUJIQIRENWEI“SHUANG11”TIGONGFUWU,TAMENYIKAOERWEIMASHIJUE+GUANXINGDAOHANG,ZIRUDICHUANXINGZAICANGKUZHONGGONGZUO,BIRENGONGJIANXUANXIAOLVTISHENGLIANGBEI。ZAICAINIAO,XINDEWULIANWANGSHEBEIBANGZHUKUAIDICANGLIDEKUGONGMEN“NIAOQIANGHUANPAO”,ZAIDANLIANGFANBEIDEQINGKUANGXIA,CHUKUSHIXIAOKEYISUODUAN1.5TIAN。

  ZHIFUHEPINGTAITONGYANGJINGSHOUZHEKAOYAN。ALIBABAJITUANDONGSHIJUZHUXIJIANCEOZHANGYONGBIAOSHI,ALIBABAZIZHUYANFADEFEITIANYUNCAOZUOXITONGKEYICHENGGONGKANGZHU“SHUANG11”DELIULIANGHONGFENG,QIHEXINXITONGYEYI100%DIPAOZAILEALIYUNGONGGONGYUNSHANG。MAYIJINFUFUCTOHUXITOULU,ZHIFUBAOZIZHUYANFADEFENBUSHISHUJUKUOceanBaseMEIMIAOCHULIFENGZHIDA6100WANCI,ZHANSHILESHIJIEJIDESHUZIJINRONGYUNSUANNENGLI。

  SHANGHAICAIJINGDAXUESHUZIJINGJIYANJIUZHONGXINZHURENZHONGHONGJUNZHEIYANGPINGJIA:“QIANYIDINGDANHELIULIANGHONGFENGBEIHOUTIXIANDESHIGAODUFUZAYOUXIEDIAODECAOZUOXITONG,‘SHUANG11’DIANSHANGDACUZHANXIANDEDIANSHANG、ZHIFU、WULIU、YUNJISUANDENGDUOCHANYEZHICHENGTIXIDEJIAOCHARONGHEHEXIETONGFAZHAN,YICHENGWEIZHONGGUOSHUZIJINGJIYINLINGFAZHANDEJICHU。”(CHENJING)

编辑:薛艳真
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